Policy on Personally Identifiable Information
We do, however, use Google Analytics and Twitter Conversion Tracking to track web traffic.
This data consists
of anonymized IP Addresses, which allows us to see which
countries users are coming from.
For things like retention rate, amount of returning users, and other common metrics, we have to use... that's right...
If you're afraid of us knowing who you are and where you live — don't be.
None of this information is traceable, and any of it stored by Google Analytics is anonymized. Yes, this means we don't have any PII (Personally Identifiable Information).
What this means is if you ask us to remove your information from our databases, we literally can't. (We don't even have a database to delete information from). We don't know who you are, or when you visited the website, or when you clicked a link. We don't know anything about you. We only know said information in relatives. Meaning we only know that somebody visited the website, stayed for "x" amount of time, from somewhere in the world.
This information allows us to understand things that may cause someone to leave the site before they see anything, so that we can understand issues and create better features to allow for easier access.
That's pretty much it.